Thailand is experiencing an exciting digital technology revolution that is revolutionizing both its economy and society. E-commerce platforms and telemedicine services offered by Thai startups have been making headlines. Furthermore, COVID-19 pandemic has catalyzed growth of mobile payments apps, telemedicine services, government services as well as innovation in general. This Blog Will Show You About The New Digital Technology in Thailand
Digital inclusion remains difficult. Urban and rural regions remain markedly unequal in access.
E-commerce
E-commerce in Thailand has seen significant growth over recent years, driven by rising internet access and mobile technology advancement, increased connectivity speeds and an ever-increasing global consumer desire to shop online.
Thailand’s e-commerce is predominantly targeted towards consumer-to-consumer (B2C) sales and business-to-business (B2B) transactions. During the COVID-19 pandemic lockdown period, online purchases spiked significantly as people turned towards internet shopping, social media platforms and telephone as an easy means of purchasing items they needed for everyday life.
Online retailers in Thailand are employing strategies such as mobile optimization, cashless payment options, and personalization to increase customer retention rates and drive sales. Furthermore, live-stream shopping helps attract more customers while affiliated marketing creates revenue opportunities. One such marketplace that specializes in tech products such as Jib offers an affordable selection of electronic goods.
AR/VR
Augmented reality (AR) works to enhance a user’s view of reality while virtual reality (VR) creates an entirely virtual environment. Both technologies have experienced rapid advancement but AR appears more mature than VR which remains predominantly restricted to video game environments.
Thailand utilizes AR technology in tourism, education, and medicine. For instance, Nakhon Ratchasima Rajabhat University has integrated Brochesia’s AR platform into their nursing and medical training courses to enable interactive simulations and content delivery to students learning these courses.
Meta is teaming up with Thailand Tourism Authority to bring immersive augmented reality experiences to their tourist spots through Rediscover Thailand campaign on Meta Spark platform, featuring nine AR platforms by five Thai developers and creators.
Social media
Thailand has seen the internet become an essential source of information and social interaction, and even politics itself has felt the influence. Many leading politicians maintain social media accounts such as Facebook or Twitter where they post their political thoughts as well as share articles from publications they write or YouTube links of interviews conducted with them.
Internet communications facilitate direct and unfiltered criticism of powerful people, creating the potential to democratize knowledge and promote more democratic societies.
Yet the use of new digital technology in Thailand varies across generations, with baby boomers preferring traditional media while Gen Yers favoring online news and trends. To address these needs, researchers created the Thai-Social Media Engagement Scale (T-SMES). Its factor structure, validity and reliability met all required statistical standards.
Telemedicine
Telemedicine has rapidly become a cornerstone of healthcare delivery, offering multiple advantages. Telemedicine allows individuals to consult doctors remotely from the convenience of their own homes, saving both cost and hassle of traveling to a hospital for visits. Furthermore, it eases hospital burden while improving patient care.
Telemedicine systems also boost efficiency by streamlining medical procedures and shortening time needed to perform them, yet remain compliant with local data security laws.
Akksilp intends to continue advocating for telemedicine, particularly among elderly patients. He’s created an app which alerts elderly individuals of Covid screening times and reminds them when it’s time for vaccinations; additionally, this system links hospital labs and shows doctors exactly how many Covid testing beds there are available at each one.
Cybersecurity
As digital technologies advance, cybersecurity has become an increasing area of concern for both businesses and governments alike. Cyberattacks and data breaches are on the rise at an alarming rate; therefore, strong protections must be put in place against future attacks and breaches.
To address this problem, the government is introducing laws designed to enhance security measures and facilitate cooperation between public and private sectors. Their goal is to strengthen digital infrastructure throughout the country and foster an enduring business environment.
Thailand’s cybersecurity law mandates CII operators to report any actual or potential cyber incidents promptly to NSCS and their competent regulator, or face fines. While this legislation is an important step toward creating a strong cybersecurity ecosystem in Thailand, an expansive law would be even better.
