Adan button news of ForexLive was honored with FXStreet’s 2014 Forex Person of the Year award, honoring individuals who have made an impactful contribution to promoting transparency and quality within their industry.
Button writes news stories focusing on central bank decisions and market trends, so he welcomes pitches with data-citation or investment analysis features.
The Inverted Pyramid
The inverted pyramid writing style places important information at the top of an article for easier scanning on any device and SEO benefits.
Journalists frequently employ this structure because they recognize readers have short attention spans, making it hard for them to keep engaged in a story when there are too many background details before getting to the meat of it all. With an inverted pyramid structure, readers are exposed to only important details first so they have an idea if they wish to continue reading or not.
It can also assist those with concentration difficulties, like those diagnosed with ADD or ADHD, by making sure they can read only essential details first, without feeling discouraged half way through a story. Furthermore, using this format makes for efficient news coverage because journalists must write concisely in order to meet its format requirements.
The Five Ws and Hs
The Five Ws and One H Technique (5W1H Strategy) is an effective strategy for gathering information, analyzing situations and improving communication. This strategy involves asking six key questions such as “Who, What, When, Where, Why & How.”
Answering these six questions will enable individuals and teams to gain a comprehensive understanding of a subject matter, eliminating confusion or miscommunication and improving comprehension of situations. Journalists, detectives, and researchers often employ this approach in gathering vital facts regarding situations.
Asking “why” helps explore the underlying factors or objectives behind any situation. For example, in project management asking “why a certain solution is being implemented” ensures its goals align with organizational objectives. Asking “how” helps identify specific methods and processes involved, which allows individuals or teams to create targeted solutions while also preventing time or resources being wasted on solutions that don’t meet organizational goals.
The Lead
Button is the Managing Editor at ForexLive, where his quick analysis is relied upon by hundreds of thousands of traders worldwide. From an early point in his career, he realized the key to market success is being informed as quickly as possible – few can match him when it comes to market knowledge. Button holds an MBA degree from Ryerson University and lives in Toronto with his family; additionally he serves in key security leadership roles with Sitecore and UK Ministry of Defence application services team teams.
